Cut out most of the cost when it comes to flyers, brochures, and other paper advertisements with an online presence. This way you will be advertising yourself (portfolio website) and/or your business, while saving money.
Owning a website with your name not only solidify your business recognition, but credibility as well. It shows that you are serious and open for business. Making it easier for you to be found if a potential customer were to lose your business card or flyer.
Having a portfolio builds trust and confidence. This way one can add testimonials and awards. Positive reviews and customer experience plays a huge role in attracting new clients and prospects.
For the customer, it makes it easier for them to find out what your services are beforehand. Having an FAQ section where they can easily find answers to everyday questions take the strain of both parties, allowing customers to obtain answers before even arriving to business location. As the owner it gives you the opportunity to review data on site visits and be more informed on type of clientele.
Selling products has become less of a hassle and easier to hold on to profit. Instead of having an ordinary business location and having to pay for it; have an ecommerce store. This cuts the expense of needing a space and allows you to sell and ship all online.